Granado was founded in 1870 by Portuguese José Antonio Coxito Granado. The company’s first establishment was on 14-16 Rua Direita, one of the busiest streets in the Centre of Rio de Janeiro. Today, this road is called Primeiro de Março, where the Granado store remains open to the public.
The company began by creating remedies from plants, herbs and flowers native to Teresópolis, a mountainous region of Rio de Janeiro, home to Jose Granado. In addition to these medicinal products, Granado imported products from Europe and adapted their formulas to the standards and needs of Brazilians.
The quality and effectiveness of these products soon made Granado one of the official pharmaceutical suppliers to the Court. Through this connection to the Royal Court, and therefore the Imperial Family, Granado formed a relationship with Dom Pedro II and in 1880, he granted it the title of Official Pharmacy the Brazilian Royal Family.
In 1903, João Bernardo Granado, brother of José Antonio Coxito, created the Antiseptic Powder, the company’s oldest and most treasured product. Its formula, approved by famous physician and bacteriologist Oswaldo Cruz, remains unchanged.
During the Republican period, Granado maintained its status and gained many influential fans, including the jurist Rui Barbosa, Francisco Pereira Passos and abolitionist José do Patrocinio.
In 1912, the pharmacy expanded to a building across the street from the Senate, which is still today one of Granado’s factories. A few years later, the company acquired a factory in Belém do Pará to produce its popular bar soaps. A new factory is currently under construction in Japeri (RJ), which will house modern facilities and equipment over a 30,000m2 area.
The second Granado store opened in 1917, on 300 Conde de Bonfim, in Tijuca, Rio de Janeiro. In 2007, the company bought stores in Leblon, Rio de Janeiro and Jardins, Sao Paolo. During the following year, the online store was launched (www.granado.com.br) and, in 2009, the shop on Lavradio Street (RJ) opened and the original store on Primeiro de Março was renovated and expanded.
Besides creating the formulae for medicines and remidies, José Antonio Coxito Granado also ventured into publications. During the years 1887 to 1940, he edited the annual publication 'Pharol da Medicina', in which he informed doctors, pharmacists and the public about the new products from his pharmacy. In 2007, the booklet was reprinted, with its original purpose: to promote innovation in Granados product lines and their releases.
After three generations in the hands of the Granado family, Englishman Christopher Freeman now chairs the company. In 2004, Phebo, the traditional Brazilian perfumery, was incorporated into the company. Granado sought to renew this historic brand and three years later, began to create new products: the Isabela Capeto line, colognes and scented candles.
Throughout these years, the tradition of quality products with plant origins and proven effectiveness remained. Recognized throughout the country, Granado is firmly placed in the Brazilian cosmetics market as an example of success, strength and steady growth.
Granado’s tradition of environmental responsibility was pioneered through the manufacture of its vegetable soaps. Today, after over one hundred years of existence, Granado has an undeniable eco-friendly presence. The company supports the preservation of the environment through its development of biodegradable cosmetics formulated with 100 % natural extracts. In addition, Granado strives to eliminate all artificial fragrances and dyes from their product formulas and guarantees that none of its products tested on animals.
The company also seeks to use environmentally friendly product packaging: bar soap boxes carry the FSC certification (Forest Stewardship Council). This seal, recognized worldwide, certifies that the wood used to make the packaging "is derived from a production process handled in an appropriate, socially beneficial and economically viable environment, in compliance with all applicable laws of reforested trees." ¹. The soaps that do not come boxes are packaged in recycled paper - the production of recycled paper consumes less electrical power, chemicals, and causes less environmental pollution. Granado has also replaced all non-biodegradable plastic bags used in their stores with paper bags and canvas bags that come with a promotion of a 5% discount when purchased. The company is continuously searching for more natural and sustainable products. Through these initiatives, Granado intends to continue growing in partnership with nature and, above all, offering quality products that promote wellness and balance between body and mind.
Source: WWF-Brazil ¹ site
In 2007, Granado decided to use certified paper with the FSC (Forest Stewardship Council) label for the majority of their packaging. This seal certifies that the material used is fully traceable from a regulated environment. This means that wood used in the production process comes from an environmentally responsible planted forest with practices that respects the environment and the communities that live around it. The FSC is the best-known green seal in the world. It is present in around 80 countries.